Our Brand

Our journey began from a deep-seated love for jade, a gem that's steeped in cherished family stories and cultural traditions that get passed down through generations.

In a world drowning in vanity and noise, we're on a mission at Jayde to remind you what truly matters to you, whether that's your forgotten culture, values or the finite time that you have with your loved ones.

Made with 100% natural jadeite jade with a modern spin, our jewellery collections are designed for the everyday modern woman.

Find out more about the story behind Jayde Jewellery.